Death's Daughter

The second team of interns at Astire Games just wrapped up their project Death's Daughter. It is an endless runner on Android and iOS where you play as the daughter of the Grim Reaper helping him reap souls.

Some cute and interesting things they did with their mechanics - the character you play is very young, and the souls weigh her down both figuratively and literally. She carries the souls in a bag on her back and drops them off at courier checkpoints, but as the bag fills with souls she moves slower and it becomes more difficult to clear obstacles. If her bag has too many souls it will tear open and she will drop them all and have to start over. One of the obstacles she faces is a black cat, which gives nine souls if she hits it - this can be good or bad for the player depending on how full your bag is!

The game went live today on Google Play and iTunes, but the interns will be continuing their internship for another week to release updates to the game based on reviews and feedback from players. We hope you will play and give feedback!

Cosmos Arena

If you are an indie dev, you understand the struggle of sticking to one project. For the past few months I've been juggling two projects, one you know is my VR game Sundown Arcadia, but the second is a multiplayer PC game in the vein of Smash Bros, Rayman, and Waking Mars. It is a 4 Player platformer battle arena based on an alien planet in space, where players choose to play cooperatively or competitively...each level has to be "won" by destroying the alien generator at the top, but players can kill each other and you can either win together as a team, or you can kill your team and win alone.

Right now we have the basic character and movement (floaty jumps with a jet pack), a simple obstacle (alien plant trap), the ability to shoot teammates, multiplayer controller input, and the win condition. It's exciting to see it coming into a playable form! This is the largest team I've formed for one of my projects, we have a character artist, environment artist, two programmers, and a sound designer. Gameplay videos coming soon!

The Making of Cat Cave

Cat Cave was my second self-published title, but it was actually a lot of first for me. It was my first endless runner. It was my first 2D game. It was the first time I formed a team to work on one of my ideas (I found an artist, a sound designer, and a second programmer). It was the first time I attempted a port to iOS. And the second release of Cat Cave was the first time I took promotion really seriously.

I've learned a lot from the games I have released so far, but I think the most valuable thing I have learned is you can never do too much work when it's something you care about. As a single cat mamma, I have no human children, and no husband (or wife) to take care of, so my games are really like my children - I look forward to leaving work in the evenings so I can go home and spend time with them. And I feel guilty any time I have a spare moment that I choose not to spend with them.

To some this may seem like an unhealthy obsession, but for me the things I make are the strongest justification for my existence.

In total, I estimate that I invested around 120 hours into the development of Cat Cave. I wish I had kept more thorough track, but I believe the breakdown went something like this:

• First Release
• Development - 30 hours
• Project Management - 10 hours
• Promotion - 10 hours

• Second Release (Major Update)
• iOS Port - 15 hours
• Development - 15 hours
• Project Management (including running beta test) - 10 hours
• Promotion - 30 hours

Another valuable lesson I learned is the importance of building hype. Don't release your game the day it is finished. And don't wait until it is finished to start talking about it. Talk about it all the time while you are making it. Pick a tentative release date far in the future. When you finish your game, get everything confirmed, and get it approved by all of the powers that be, THEN confirm your release date at least several days in advance. Then you must WAIT. Don't do anything to break the game. Don't do anything to put it in jeopardy on whatever platform you publish to. Don't let your anxious fans convince you to release it early. Just wait. And keep talking about it.

Speaking of which, here are the download links for Cat Cave, which is now available on Google Play and iTunes!

iOS: https://itunes.apple.com/us/app/cat-cave/id1104696928?ls=1&mt=8
Android: https://play.google.com/store/apps/details?id=com.Astire.CatCave
PC: https://moarkitties.itch.io/cat-cave

Thanks for playing!

Marketing vs Promoting

In my opinion, the biggest difference between an indie developer and a large game company is the marketing budget. Most indie developers cannot afford to distribute ads the way Blizzard or Riot can. So how do indies get the word out?

While talking to a fellow developer recently, I asked him how he promoted his game and he said "I didn't. We didn't run any ads or anything." This was an interesting break in communication for me, because in my mind if you don't promote your game at all you get 0 downloads...to me, promoting a game doesn't just mean running ads, it means all of the little things you do to make your game known to the world. Every Facebook or Twitter post, every friend you tell, every developer forum you post in for help or advice, and ESPECIALLY everyone you ask to beta test your game - all of those things are how you promote a game without penny in your marketing budget.

So what can you do to maximize your promotion without investing in marketing? That seems to be the big question these days. I can't go more than a few days without seeing a Twitter post about "HERE IS THE KEY YOU NEED SO YOU CAN DO SELF PROMOTION RIGHT" followed by a link to buy some book or online course. Well I'm here to tell you there is no "key" to self promotion.

I heard someone say recently that the reason big AAA games are sometimes "canned" right at the end of 3 years of a development cycle is because the cost of marketing is equal to or greater than the cost of development. That's pretty crazy. So if you are making a game by yourself, your development has no cost except the time you are investing in it, and you obviously don't have a AAA budget for marketing, what is there to do? If we compare to the AAA model where the marketing budget is equal to the development budget, it makes sense then that the correlation for indie dev is a time investment. You invest an equal amount of time in promotion that you invest in development. That may seem like a staggering amount of time, but think of all the things you can do with that time.

Some self-promotion strategies:

• Start a dev log describing your development process, challenges you overcome, advice for new-comers
• Start a dev stream where you record your development sessions to share with the world
• Become active on Social Media - leverage Twitter and Facebook to get a following of people interested in your ideas and your progress, a support system that is prepared to give you feedback and cheer on your success
• Connect with streamers and reviewers and try to find some that may be interested in reviewing your game
• Become active on a relevant subreddit (in the reddit community, self-promotion is frowned upon unless you are an active contributor who is genuinely interested in the conversation)
• Run a beta test - there is probably no better way to get people interested in your game before release than to ask them to play it before it is available